The UFC has signed a new multiyear partnership agreement with Fanatics Collectibles to exclusively produce UFC trading cards. The cards will be made under the Topps brand and the first product, 2024 Topps Chrome UFC, will be available on February 28. Fanatics Collectibles CEO Mike Mahan stated that the company is honored to be able to create innovative and fun cards featuring the next wave of UFC stars. The deal also expands the existing partnership between UFC and Fanatics Commerce, giving fans and collectors the opportunity to engage with their favorite athletes through the Fanatics Live platform. UFC’s senior vice president of global consumer products, Tracey Bleczinski, praised Fanatics for their innovative approach to merchandise and their commitment to taking the UFC’s trading card business to the next level. Additionally, TKO Group Holdings, formed from the WWE and UFC merger, has also announced a 10-year, $5 billion partnership with Netflix to bring “Raw” to the streaming service starting in January 2025.
